The Canadian golf market is evolving quickly. Golfers want more options, more flexibility, and more value. Golf courses are looking for greater visibility, stronger volume, and meaningful partnerships.
That’s why we’ve formed a strategic alliance between ApexGolf, VIP Golf and CorporateGolfXtra.
This collaboration represents a major step forward in the consolidation of the Canadian golf market.
Smart Market Consolidation for Golfers
Golf in Canada has traditionally been fragmented: multiple regional networks, different offerings, various systems, and limited interconnection between communities.
By joining forces:
- We are creating a structured, coast-to-coast network
- We are aligning the member experience
- We are maximizing visibility for partner courses
- We are delivering greater value to golfers
Instead of operating in silos, we are building a connected ecosystem that benefits everyone: members, courses, and partners.
Promoting Our Golf Courses on a Larger Scale
Our mission is clear: bring more golfers to our partner courses.
Through the synergy between ApexGolf, VIP Golf, and CorporateGolfXtra:
- Courses gain national exposure
- Members discover new clubs across the country
- Marketing campaigns are amplified
- Media partnerships expand our reach
We are investing heavily in digital visibility, member acquisition, and content creation. Every partner course becomes part of a much larger national network.
Elevating the Brand and the Experience
This alliance is not just about growth, it’s about elevating the brand.
We are working to:
- Align and strengthen our positioning
- Modernize the digital experience
- Simplify the booking process
- Deliver a high-performing app
- Develop exclusive rewards and referral programs
Our goal is simple: position our network as Canada’s leading golf platform.
Exciting Partnerships on the Way
Several strong partnerships are currently in discussion and coming soon.
These include:
- National media partners
- Golf influencers
- Strategic corporate partners
- Exceptional new golf courses
We are building a stronger, more structured, and more visible network every day.
More Courses. More Flexibility. More Golf.
Our ambition is clear:
- Add more partner courses
- Expand into more regions
- Offer more playing options
- Radically simplify the golfer’s experience
Less friction.
Less complexity.
More golf.
Simplifying Life for the Golfer
At the core of everything we do is the golfer.
We want golfers to:
- Discover new courses easily
- Book quickly and seamlessly
- Enjoy exclusive advantages
- Travel and play without complications
By consolidating the market and working together, we are making golf more accessible, more streamlined, and more enjoyable.
A Long-Term Vision
This alliance between ApexGolf, VIP Golf, and CorporateGolfXtra is not just a partnership — it’s a long-term vision to modernize golf in Canada.
We are building a strong, sustainable, value-driven national network.
And this is only the beginning.
If you are a golf course interested in joining the movement, or a golfer who wants to play more, discover what our network can offer.
The future of golf in Canada is being built right now.
Simon Lacroix
